[Template] Google Ads Audit Framework

After managing and taking ownership of hundreds of accounts, this tool was created to keep all those must-have questions in one place. When auditing accounts or taking on new accounts, there are so many metrics, dimensions and places to look! But what are the really important must-have fixes and quick-wins to alter performance overnight?

This template is here to help answer those questions. Not only does it tell you where to look, it gives you advice on the next steps to take and offers a client-facing to-do list off the back of the audit’s findings.

Designed to streamline your advertising efforts, this comprehensive tool empowers you to pre-plan your campaigns with precision and ease. With this template, you can strategically audit your accounts without missing a beat. Whether you're a seasoned marketer, a small business owner or just starting out, our user-friendly interface simplifies the entire process, saving you time and maximizing your ROI from the get-go.

You’ll get:

An XLS spreadsheet (that can also be used on Google Drive) including:

• The full Google Ads audit, broken down into key sections to address
• Tips and advice on which metrics to review and what they might mean
• Examples of next steps to take depending on your findings
• A client-facing ‘to-do’ list with tasks and priorities in mind.